The way people discover businesses online is changing, and tools like ChatGPT are at the forefront of that change. Traditional search engine optimization (SEO) is no longer the only game in town. With the rise of generative AI tools like ChatGPT, Gemini and Claude, users are asking questions and getting direct, intelligent answers, without ever clicking on a search result. This shift has given birth to a new strategy: Generative Engine Optimization (GEO), or SEO for Chat GPT, as it’s the most...