Wix Ecommerce Pricing: What Plan Do You Actually Need?

Wix's pricing page lists plans by name and monthly cost, but it doesn't tell you which one your specific store actually needs, that depends on your catalog size, whether you sell internationally, and how much automation you want handled for you versus configured manually. This breaks down each ecommerce-capable Wix plan by what it actually unlocks, so you can pick based on real requirements rather than picking the middle option by default.

Why the Free and Light Plans Don't Count Here

Wix's Free plan and Light plan (around $17 a month annually) don't support payment processing or a live store at all — they're suited to content-only sites without selling. If you're planning to accept any payments, the Core plan is the actual starting point, and comparing it against Light on price alone misses that they're not offering the same category of functionality.

Core Plan: The Right Starting Point for Most New Stores

The Core plan, roughly $29 a month on an annual term, is where ecommerce actually begins on Wix. It includes full payment processing with no platform transaction fee, support for up to 50,000 products, abandoned-cart recovery emails, and Wix's core marketing tools. For a store with a domestic customer base, a catalog well under the product cap, and standard shipping needs, Core covers essentially everything required to launch and run day-to-day operations.

Choose Core if: you're selling primarily in one country, your catalog is unlikely to exceed a few thousand products in the near term, and you don't yet need automated multi-currency selling or advanced tax automation across several regions.

Business Plan: When You Actually Need It

The Business plan, around $39 a month annually, removes the product cap entirely and adds automated sales tax calculation, multi-currency selling, and more advanced shipping automation. It's the right upgrade specifically when Core's automated tax request limit becomes a real constraint (rather than a hypothetical one), when you're selling into multiple countries and want pricing to display in local currencies automatically, or when your catalog has genuinely grown past what Core comfortably supports.

Choose Business if: you're actively selling internationally today, not just planning to eventually, or your monthly automated tax calculations are approaching Core's cap, or your product count is closing in on the 50,000 limit.

Business Elite / Enterprise: Who This Tier Is Really For

Above Business sits a custom-priced Enterprise tier aimed at large-scale operations that need dedicated account management, advanced integrations, and support beyond what standard channels provide. This tier is genuinely only relevant once a store's revenue and operational complexity justify a dedicated support relationship — most stores reading a pricing comparison like this one are not yet in that category, and upgrading to it before you need it is a common way to overspend without a matching benefit.

Costs Beyond the Base Plan

The monthly plan fee isn't the whole cost picture. Factor in a domain if you don't already have one, any paid apps you install beyond what's bundled, and standard card-processing rates on every transaction (typically in line with industry-standard rates regardless of platform). Wix doesn't add its own transaction fee on top of these processing rates on any paid plan, which is worth weighing against platforms that do add one unless you use their in-house processor specifically.

How Wix's Pricing Compares

Against Shopify, Wix's Core plan is generally the cheaper entry point at a similar feature level, and Wix's lack of a platform transaction fee is a meaningful ongoing saving compared to Shopify's fee on non-Shopify-Payments transactions. Against Squarespace, Wix's Core plan costs slightly more but includes a larger product limit and more complete built-in ecommerce tooling at that tier — the right comparison depends on whether your priority is the lowest possible entry price or the most complete feature set at that price point.

Wix Ecommerce Plans Compared

Plan	Price (Annual)	Product Limit	Best For
Core	~$29/month	Up to 50,000	Most new domestic stores
Business	~$39/month	Unlimited	International or high-tax-volume selling
Business Elite	Custom	Unlimited	Large-scale operations needing dedicated support

Wix Ecommerce Pricing FAQ

What's the cheapest Wix plan that supports selling?

The Core plan, around $29 a month on an annual term, is the cheapest Wix plan that supports payment processing and a live store — the Free and Light plans don't include ecommerce functionality.

Do I need the Business plan to sell internationally?

Not strictly, but the Business plan's multi-currency display and higher automated tax calculation limits make international selling considerably smoother than staying on Core.

Does Wix charge extra transaction fees on ecommerce sales?

No, Wix doesn't add its own platform transaction fee on top of standard card-processing rates on any paid ecommerce plan.

How do I know when to upgrade from Core to Business?

Upgrade when you're actively selling in multiple countries, your product count is approaching the 50,000 cap, or you're hitting Core's monthly automated tax calculation limit rather than anticipating you might someday.

Is Wix cheaper than Shopify for a new store?

Generally yes at the entry tier — Wix's Core plan typically costs slightly less than Shopify's Basic plan, and Wix doesn't add a transaction fee unless you use a non-Wix payment processor scenario that doesn't apply to most standard setups.